Some of the most interesting brands are personal brands. Since early 2013, we have had the pleasure of working with Rich Horwath, New York Times, Wall Street Journal, and USA Today bestselling business author and national thought leader on strategic thinking. The focus of our work has been twofold: 1) Expanding his brand via social media and direct response to increase his speaking/training business and to generate book sales. 2) To launch a new service line of open-enrollment seminars for business professionals and executives in key cities in the United States.
Our work has involved adding a business-to-consumer strategy to complement his already very successful business-to-business approach to the marketplace. The first Deep Dive Strategic Thinking Seminar was held at the Gleacher Center at the University of Chicago Booth School of Business on November 7, 2013. In 20014, we assisted with the advertising launch of his latest book, Elevate, and with a high-touch outreach campaign to Fortune 1,000 executives.