Category Archives: Branding

Introducing Silver Tree’s Book Division

We're thrilled to introduce you to our Book Division. Silver Tree Communications offers a spectrum of publishing services for individual and corporate authors. Whether you wish to self-publish your book or seek representation from a large publishing house, Silver Tree will guide you every step of the way. Read our news release to learn more.   Ready...
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Sampling Strategies for Every Industry

When it comes to great marketing strategies, some things never change. Sure – the media options are vast and powerful now, and people are reading “newspapers” from their mobile phones. And yes, consumers are more demanding and fickle than ever. But basic human psychology hasn’t changed. People want to buy products and services they can...
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Why “strategic storytelling”?

Most companies advertise or otherwise communicate with the people they'd like to turn into customers. And many are working hard and spending even harder to share those messages. But few companies have compelling stories to tell. Communicating generic messages like "Sale ends Friday" simply won't work, unless your product is so unique and meaningfully different that...
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