Sometimes, the clients of Silver Tree Communications are surprised when we suggest we start their marketing engagement with research. For too many decades, too many marketers (and almost all traditional "agencies") have believed that great marketing is about creativity and magic -- that... It’s not about being “creative” … It’s about getting results.
Sometimes, the clients of Silver Tree Communications are surprised when we suggest we start their marketing engagement with research. For too many decades, too many marketers (and almost all traditional "agencies") have believed that great marketing is about creativity and magic -- that... 
