In this episode of Marketing Matters, I sit down with Brad Sattin to weigh in on the secret weapon of savvy marketers: market research. Enjoy as I offer insights on what you can learn and how easy it can be to get the data needed to generate profitable growth at companies and organizations of all sizes.
A Little Research Goes a Long Way
Marketing leaders – whether they work in a small non-profit or a Fortune 100 company – often have one thing in common: they have no idea how far a little research could take them.
Imagine you are the director of enrollment services (i.e., admissions) for a college where undergraduate enrollment has been slipping. Now imagine how...
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“Going Digital or Social?” Better Have a Strategy
What's so funny about this cartoon is that it's not funny -- it's commonplace and it's deadly to the budget. In nearly every marketing department in every organization across every industry, conversations like this are taking place. Marketers know there are increasingly more channels... May we suggest a few resolutions?
Farewell to 2013. It was a great year -- full of discovery and accomplishment for the clients and the team at Silver Tree Communications. So as we close out the year, we'd like to share what we've learned to help you get off to... 
