Category Archives: Strategy

A Little Research Goes a Long Way

Marketing leaders – whether they work in a small non-profit or a Fortune 100 company – often have one thing in common: they have no idea how far a little research could take them. Imagine you are the director of enrollment services (i.e., admissions) for a college where undergraduate enrollment has been slipping. Now imagine how...
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May we suggest a few resolutions?

2014 NY resolutionsiStock_000030107836XSmallFarewell to 2013. It was a great year -- full of discovery and accomplishment for the clients and the team at Silver Tree Communications. So as we close out the year, we'd like to share what we've learned to help you get off to...
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Sampling Strategies for Every Industry

When it comes to great marketing strategies, some things never change. Sure – the media options are vast and powerful now, and people are reading “newspapers” from their mobile phones. And yes, consumers are more demanding and fickle than ever. But basic human psychology hasn’t changed. People want to buy products and services they can...
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Why “strategic storytelling”?

Most companies advertise or otherwise communicate with the people they'd like to turn into customers. And many are working hard and spending even harder to share those messages. But few companies have compelling stories to tell. Communicating generic messages like "Sale ends Friday" simply won't work, unless your product is so unique and meaningfully different that...
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