Quatrro FPO Solutions is the perfect example of the "business behind the business." This financial process outsourcing firm is the accounting secret of many of the nation's largest franchise corporations -- like Burger King, Taco Bell, KFC, NAPA AutoParts, Quiznos, Wendy's and Pizza Hut. With a large portfolio of services and many vertical market segments, Quatrro FPO was finding it difficult to communicate its value in a targeted way to each segment while still maintaining focus on its core brand.
The team at Silver Tree Communications has worked with Quatrro FPO to develop a series of new tools (print and digital) for their sales representatives, and to create a fresh approach to reaching the restaurant franchisee market through savvy B2B advertising.