One of our most rewarding engagements ever was the opportunity to partner with Amy Knutson-Strack, founder of Northerly Outfitters, Ltd., an innovative new specialty outdoor shop in Grayslake, IL. We jumped at the chance to help her turn a lifelong dream and a well-developed business plan into a reality. Before the lease had even been...
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Lake Forest Leadership MBA
Lake Forest Graduate School of Management (LFGSM) is the premier graduate business school for working professionals in the Chicago region, with a powerful and unique brand. The School has a long history of hosting open house events called "MBA Previews," during which prospective students spend two hours "test driving" the Lake Forest Leadership MBA program....
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Bestselling Author Rich Horwath
Some of the most interesting brands are personal brands. Since early 2013, we have had the pleasure of working with Rich Horwath, New York Times, Wall Street Journal, and USA Today bestselling business author and national thought leader on strategic thinking. The focus of our work has been twofold: 1) Expanding his brand via social media and...
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Marketing Partnerships International
Our collaboration with Marketing Partnerships International (MPI) is a great example of brand reinvention. At the time we were engaged to consult for this highly experienced and highly ethical group of media planners, they were so focused on providing brand value to their clients that they had lost sight of the need to establish their...
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